#ONLYEPIC
Red Bull — Rampage Launch Film
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OVERVIEW
We partnered with Red Bull to create the official launch film for Red Bull Rampage—the pinnacle event in freestyle mountain biking.
The objective was to reframe the scale and intensity of Rampage for a broader audience—translating gravity-defying stunts into something viewers could truly understand.
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CHALLENGE
Rampage pushes the limits of physics:
- 75ft jumps
- Near-vertical desert chutes
- Elite riders redefining what’s possible
The problem:
- The athletes make it look too easy
The challenge was to:
- Restore a sense of scale and danger
- Communicate the magnitude of features to a wider audience
- Match the energy and spectacle that defines Rampage
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STRATEGY
We built the campaign around a simple idea:
Put Rampage into the real world
What does a 5-story drop actually look like?
What does a near-vertical line feel like outside the desert?
By translating Rampage features into everyday environments, we gave audiences a new frame of reference—making the impossible feel tangible.
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EXECUTION
To bring this concept to life, we recreated Rampage-scale features in real-world locations:
Urban verticality:
Rider Jaxson Riddle suspended against a near-vertical building with support from the Petzl team
Massive jump scale:
At Wendover Airfield, Alan Dixon launched a 75ft jump over military vehicles—highlighting the true distance of Rampage features
5-story drop build:
A custom SuperRamp installation transformed a museum into a full-scale Rampage feature, ridden in real conditions
This combination of controlled environments and real stunts created a film that is both visually striking and physically grounded.
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CREATIVE DIRECTION
We leaned into a stylized tone inspired by The Grand Budapest Hotel:
- Slow zooms to emphasize scale
- Whip pans to maintain energy
- Symmetrical compositions and wardrobe to create contrast
This approach added levity—highlighting just how absurd Rampage is—while still respecting the athleticism behind it.
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TECHNICAL APPROACH
To achieve the visual language:
- Angenieux 25–250 lens for controlled zooms and scale compression
- Black Arm for precision vehicle tracking shots
- FPV drone for dynamic follow sequences
- Minimal animation overlays to reinforce scale and clarity
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DISTRIBUTION
The film launched as part of Red Bull Rampage’s global campaign rollout:
- Distributed across Red Bull’s owned channels (millions of followers globally)
- Integrated into event promotion and digital ecosystem
- Supported by Red Bull’s global media network and athlete platforms
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RESULTS
Delivered a high-impact launch film within one of the most recognized action sports events globally
Reached a global audience across Red Bull’s digital and media platforms
Successfully reframed Rampage’s scale—making extreme features more understandable and engaging
Key performance signal:
The film translated a highly technical, niche sport into a widely accessible visual concept, increasing audience comprehension and engagement.
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IMPACT
The campaign elevated how Rampage is communicated:
- Made scale and risk tangible for broader audiences
- Reinforced Red Bull’s position as a leader in action sports -storytelling
- Demonstrated how concept-driven production can expand the reach of elite sport
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DELIVERABLES
- Hero launch film
- Social-first edits
- Campaign assets for digital distribution
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TEAM
Client: Red Bull
Production: WZRD Media × Well Good Productions
Producers: Gareth “Gaz” Leah, Galen Knowles
Directors: Phil Hessler, Cole Sax
Director of Photography: Dylan Wineland
Second Camera: George Bruce Wilson
Drone: Skyberries FPV
Editor: Jack Hessler
Post Production: Galen Knowles
Key Takeaway
When audiences can feel the scale, they understand the stakes.
This project demonstrates how concept-driven storytelling can transform complex, elite performance into something instantly accessible.
“When you change the perspective, you change the impact.”