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Fjällräven | SS25

Fjallraven is a brand whose story eminates a deep connection to nature. Its the cold air on your face, picking blueberries, the sound of water trickling in a creek. Teaming up with the in-house creative, we explored the lush forests of the Pacific Northwest to capture the experiences that “Make Summer Count”.

Client @fjallraven_na

Marketing @mjsmoot

Project Manager: Brian Dekle

Creative Director: Amanda Bernal

Associate Creative Director: @not.that.ryan.reynolds

Agency: @wellgoodmedia

Executive Producer: @GazLeah

Producer: @hadley_michaels

Director: Houston Yang & @GazLeah

Director of Photography: @alxpalumbo

AC: @calebhawkinsss

Photographer: @jasper.gibson

Assistent Camera: @christopherchrisenbery

Production Assistent: @nickmleen

Special Hand: @tenthgateproductions

Edit: @tenthgateproductions & Houston Yang